TITLE OF GOOD BRAND 2013

Quality, Trust and Reputation in the category of: Food Products - Pasta. The title of "Good Brand 2013 - Quality, Trust and Reputation" is awarded to the most development and the most recognisable brands found on the Polish market. For the fourth time now, The "Good Brand" programme is run under the patronage of the Institute of Philosophy and Sociology of the Polish Academy of Sciences, which aims at determining the value, activity and recognition of individual brands. The subject of the analyses covered includes: the market position of the brand as well as its strength, the quality presented by a given product or service and the degree of consumer confidence.